Description

About the Webinar
Far too many firms struggle to define and communicate their differentiators, benefits (not just features), and value. This session, led by A/E/C industry expert Rich Friedman, explores the tools and methods needed to gather actionable feedback from clients and prospects—and how to use that input to drive change across strategic planning, marketing, business development, and project delivery.

About the Presenter
Rich Friedman is the Founder and President of Friedman & Partners, a marketing and management consultancy serving the U.S. and Canadian A/E/C and environmental consulting industries. With more than 30 years of industry experience, Rich has worked with firms of all sizes—including ENR 500 companies—on growth strategies, business planning, client research, and more. He is widely respected for his practical insights and engaging delivery, and has been featured in ENR, Architect, and ACEC’s Engineering Inc.

Don’t miss this opportunity to reframe how your firm defines and delivers value.